ABOUT LOOP DIVISION

Our Story | LOOP DIVISION

LOOP DIVISION was born from a mother’s love and a designer’s commitment to the Earth. In 2012, Grace, an experienced designer and passionate environmentalist, became a mother and realized the importance of leaving a better world for future generations.

Determined to make a difference, she created a high-performance outerwear brand that embraces sustainability, cruelty-free materials, and cutting-edge technology. With her husband Michael’s craftsmanship and unwavering support, they spent six years developing jackets that are both functional and eco-friendly—without compromising style.

In 2018, LOOP DIVISION launched its first collection, quickly gaining a following for its quality and eco-conscious values. In 2024, the brand reached new heights, becoming the official apparel partner for the Canadian National Freestyle Ski Team of Moguls and Aerials at the World Cup and Winter Olympics.

From a mother’s dream to a brand that champions the planet, LOOP DIVISION is not just clothing—it’s a commitment to a greener future for all.

LOOP DIVISION - We have to keep the loop going for future generations.